Scentsory Marketing ™

An original Talscent coined term - the strategic use of scent to express identity, evoke emotion, and create memorable brand experiences beyond the visual; i.e. what if your brand could be experienced through scent?

What should your brand smell like?

We interpret your brand identity, audience, creative world and desired emotion to establish an olfactive direction unique to the brief.

+ Brand scent strategy and creative direction
+ Fragrance profiling and curation
+ Signature scent development
+ Fragrance naming and storytelling
+ Scent architecture across multiple products or spaces

Create an atmosphere people remember.

We create scent identities for physical environments, helping brands add another sensory layer to how a space is experienced.

+ Retail
+ Hospitality
+ Wellness
+ Workspaces
+ Property
+ Showrooms
+ Events

From a single flagship to multi-location environments, we can develop and implement scent solutions appropriate to the space.

Your brand, bottled or reimagined entirely.

We turn fragrance concepts into beautifully considered physical products.

+ Fine fragrance
+ Candles
+ Diffusers
+ Discovery sets
+ Scented objects
+ Corporate gifting
+ PR gifting
+ Hospitality gifts

From fragrance and format through packaging and production, we can manage the complete journey.

Turn scent into an experience.

We develop interactive fragrance moments that allow people to discover, explore and connect with a brand through scent.

+ Private hospitality
+ VIP experiences
+ Launches
+ Activations
+ Cultural moments
+ Scent consultations
+ Discovery experiences
+ Personalised fragrance matching
+ Branded fragrance takeaways

Your brand, interpreted through scent.

We work with brands and businesses to explore the creative and commercial possibilities of fragrance - whether introducing scent as a new brand extension or finding innovative ways to bring an existing fragrance to life through products, spaces, gifting and memorable brand experiences.

+ Fragrance strategy & advisory
+ Fragrance brand extensions
+ Existing fragrance activation
+ Creative fragrance concepts
+ Fragrance profiling & curation
+ Scented product innovation
+ Fragrance applications & integration
+ Experiential fragrance consulting
+ Sensory brand experience development
+ Fragrance direction & creative guidance

People remember 35% of what they smell, compared to 5% of what they see and 2% of what they hear.

75% of emotions are triggered by scent.

Scent has the strongest link to memory and emotion.

Not every fragrance idea fits into a category.

If there's an interesting way for scent to live within your brand, we're interested in exploring it.

Selected work

Modern Space Scent

Tressly Studios

For London’s first concept store and co-working salon for textured hair, we explored how scent could complement Tressly Studios’ premium, immersive environment.

Luxury Corporate Gifting

Renowned Homes

For luxury property brand Renowned Homes, we translated their approach to home, hospitality and considered detail into fragrance through a premium corporate gifting concept.

Premium Fragrances, Packaging and Physical Activation Support

Visa Infinite × Madrid Grand Prix

A premium fragrance experience delivered within Visa Infinite's private F1 hospitality — translating the brief into three distinct scent profiles, a curated guest consultation and a considered fragrance takeaway.